Reaching customers ‘on-the-go’ is no longer a problem for Big Idea Media’s Free Racing Tips business, as they reap the rewards of bulk SMS on a daily basis.
Launched in 2008, the site, which sends customers free betting tips via SMS, has gone from strength to strength since adding the service.
From creating a fresh revenue stream to increased customer retention rates, Big Idea Media shared the not-so-hidden secret to their success.
What do you use mobile marketing for?
“We started using SMS two years ago following demand from customers who wanted to access racing tips as early as possible wherever they were during whatever they were doing.
The idea behind it is that we text customers who sign up to our service twice daily with betting and racing tips to increase their average winnings as an upsell or secondary service to social media and email marketing sends.”